Local design wins Spring Farm Village logo competition – Tipalea announces Tasmanian charity partners

Tipalea Partners has unveiled a new logo and announced charity partners for its upcoming Spring Farm Village neighbourhood shopping centre development, located at 202 Channel Highway in Kingston.

The new logo was designed by a local Huntingfield resident, and took out the popular vote in a Facebook competition which saw more than 1,000 votes from followers of the Spring Farm Village page.

Tipalea awarded a randomly selected voter, Meredith Hurd, a $500 Coles gift card, with five runners up each receiving a $100 Coles gift card for their input.

Laura Philpot, designer of the winning logo, nominated local women’s shelter Jireh House, for Tipalea to make a donation to.

Scott Spanton, CEO of Tipalea Partners commented that, “Social responsibility is something we take to heart in all communities that we operate in. We recently started working with Beacon Foundation through our Glebe Hill Village shopping centre – just yesterday we spent part of the day with students from Bayview Secondary College and have arranged for 17 students to have work experience with our retailers.

The work that Beacon provides is super impressive and we want to continue working with them across our Tasmanian projects.”

“Jireh House and Beacon Foundation will be our charities of choice for Spring Farm Village, and we intend to support these initiatives throughout its construction and beyond,” said Mr. Spanton.

The winning Spring Farm Village logo design was submitted by 38-year-old local Laura Philpot and pays homage to the nearby landmark of kunanyi, also known as Mount Wellington, which towers 1,271 metres above the city of Hobart.

According to Miss Philpot, the landmark stands ‘protectively’ over Kingston and Spring Farm Village – so it was the natural choice to incorporate the mountain into her winning logo design. Miss Philpot also chose a navy blue colour to match the exact hue of the mountain when viewed from afar.

“The mountain looks different depending on where you stand and which angle you’re looking from,” said Miss Philpot. “I wanted to capture the exact shape and colour of the mountain, as you see it from the site of the new shopping centre.”

A Kingborough resident for her whole life, Philpot has lived in Huntingfield for the last three years with her three daughters. She has a strong connection to the area and wanted to create a logo with a positive, inclusive and community-focused design.

For many local First Nations communities, kunanyi is a sacred place. The mountain’s summit is known as a pathway to the spirit world; kunanyi is also the subject of many ‘creation stories’ that have been handed down through generations.

“The dotted lines in the logo represent the foothills of the mountain, and are a visual way for me to pay respect to the local Aboriginal communities who have such a deep and long-standing relationship to the land,” said Miss Philpot.

Prominently located opposite Bunnings on the Channel Highway, Spring Farm Village is a $40 million state-of-the-art neighbourhood retail centre, due for completion in 2025.

It will deliver critical new infrastructure and local employment to the growing Kingborough region, which is tipped for an influx of more than 7,000 residents in the next 20 years.

Spring Farm Village will be the third retail centre to be developed by Tipalea in Tasmania, following its successful Glebe Hill Village in Hobart and the soon to commence Stony Rise Village project in Devonport.

“We’re delighted to have a new logo for Spring Farm Village that holds significance to the local community. Laura’s logo speaks to the residents of the Kingborough region, celebrating its natural beauty with a message of inclusivity,” said Scott Spanton.

The state-of-the-art 6,300 square metre retail centre will feature an expansive, next-generation Coles supermarket. At 4,200 square metres, the new Coles will be one of the largest supermarkets in the region, and will accompany 15 other retail facilities – including medical and dental services, a café, and takeaway food options.

Miss Philpot is one of many local residents who have expressed early support for Spring Farm Village.

“I’m very keen for a new shopping centre. Kingborough is a rapidly growing area, so Spring Farm Village will bring a lot of convenience to locals,” she said.

“I’m confident that Spring Farm Village will have a real community vibe.”

Spring Farm Village is expected to create employment opportunities for over 1,200 people, bringing the total number of job opportunities created by Tipalea in Tasmania to 3,500 over the last four years.

Kingborough Mayor, Councillor Paula Wriedt, says that the Council welcomes the new Spring Farm Village development and its ability to attract local jobs and services for the community.

“Reducing the need for residents to travel to Hobart is great. I hope that the centre can attract more medical services for the region, something that our community is calling for,” said Cr Wriedt. “We want to create an economic and cultural hub here in Kingston, and this shopping centre will deliver on this vision.”

“Kingston has the best children’s park, a fantastic Community Hub, new main street and further works to come – all of which will totally transform this area and better cater for our growing community. We want Kingston to be a vibrant place, where people want to visit, spend time and, importantly, support our local businesses.”

Renewable energy and green technology will be at the forefront of the new retail centre, with Spring Farm Village featuring a full solar array, rain water harvesting and charging stations for electric vehicles. High-quality, inclusive amenities will be standard throughout the new development, such as generous bathrooms and a welcoming, gender-neutral parents’ room.


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